Manifesto
At Maison Dandoy, we believe that biscuits can help build a better world. More durable and cheerful. We are working on this transition every day, smile by smile, biscuit by biscuit.
This is our manifesto.
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1
Deep transformations are here. We are the ones we have been waiting for. The time is now. Biscuit lovers of the world, unite!
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2
A new role for humans: thinking in systems. Looking at the whole biscuit (not just the sprinkles) and seeing relationships. To reconnect with ourselves, others, biscuits, and nature.
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3
A new role for companies: from doing less bad to doing good. Regeneration is our horizon. Learning how to put life at the centre of our actions.
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4
Lead by example with words and actions, empathy and responsibility, tempered by humility (and biscuit breaks). No failures, only lessons in a learning company.
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5
A large family has more impact. We need meaningful jobs, commitment and coalitions across boundaries to address today’s challenges. And lots of picnics.
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6
Food does more than feed you. Which biscuits we choose to eat, will either reinforce the global food industry or support local farmers to heal our ecosystems.
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Your hands do more than you think. They create a new kind of knowledge. A richer way of thinking. With more flavour and soul. Making things makes a difference.
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8
Transmission is key. Leaving trails of crumbs. Passing on stories and savoir-faire. Doing this since 1829 makes us feel connected with the past and responsible for the future.
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9
Cheerful and durable can go hand in hand. A more sustainable world is also a more joyful one. The journey can bring people together, sweet rituals can lift spirits along the way.
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10
Our three touchstones are people, planet and biscuits. We look for a balance between the quality of life, regenerating nature and the personality of our biscuits. To create more well-being for all, today and in the future.