Ritual
Our biscuit aux noix, 2 months later: your feedback, our impact, our learnings
In September, we introduced our engaged biscuit aux noix. A first for us, a test, a desire to do things differently. Two months later, it's time to take stock with you: what you thought of it, the concrete impact we've created together, and what we're learning to keep improving.
Concrete impact: €1,699 donated to Humundi
From September 19 to November 6, more than 7,372 biscuits aux noix were enjoyed. Result: already €1,699 donated to Humundi, which supports sustainable agriculture and the autonomy of rural communities in Africa and Latin America.
Concretely, what does this change?
Thanks to this amount, Humundi will be able to support approximately 20 young farmers in the Democratic Republic of Congo by combining agroecological tools, solidarity microloans, and training:
- 20 agroecological tool kits (light hoes, spades, watering cans, biopesticide sprayers, compost basins…) to work the land without depleting it and strengthen soil fertility.
- 4 solidarity agricultural microloans to start or develop sustainable activities: ecological market gardening, local livestock, diversified crops.
- 3 complete agroecological training sessions to train a new generation in ecological alternatives: natural biopesticide production, living soil management, crop rotations.
Every biscuit counts. And every gesture too.
Your feedback: over 200 of you responded
This biscuit was new for you. But also for us.
A test, an experiment, a desire to do things differently. We loved it from the first batches. But we also knew it wouldn't please everyone: too different from our classics, less sweet, unusual texture, deliberately irregular edges.
So we asked you the question: what do you really think?
More than 200 of you took the time to respond. And your words touched us, guided us, sometimes challenged us. That's exactly what we were looking for.
What you told us:
76% of you gave a rating of 4 or 5 out of 5. Many praised the balanced taste, less sweet than our other biscuits. The spelt flour was appreciated for its digestibility. And above all, many of you encouraged us in this approach.
87% find our commitment important or very important. Carefully chosen ingredients, sustainable packaging, 10% donated to Humundi: this overall consistency resonates with you. And that makes us want to continue.
But there were also more critical feedback. And we welcome them with the same attention. Because imperfect also means constantly evolving.
What makes this engaged biscuit
Behind each biscuit, there are choices. Encounters. Convictions. Here's what makes up our biscuit aux noix, and why we made these choices.
Our partners
Organic Belgian walnuts — n0k (@_nok_lanoixbio)
These walnuts come from Grand-Leez, hand-cracked. Century-old trees store carbon and shelter biodiversity. Forest agriculture that thinks in generations, not seasons.
Organic einkorn flour — Ferme de Grange (@fermedegrange) This ancient grain, abandoned then rediscovered, literally rebuilds our soils thanks to its deep roots that create an entire underground ecosystem. Grown in Belgium according to regenerative practices.
Organic rapeseed oil — Graines de Curieux (@graines_de_curieux)
Our Belgian fields with bright yellow flowers feed bees while saving us thousands of kilometers of transport. Cold-pressed to preserve all its nutritional qualities.
Free-range eggs
Our partner breeders (Belgium, Netherlands, Germany) are redefining poultry farming. Their hens live on the ground, scratch, peck, rediscover their instincts. And you can taste it.
Fair trade organic cane sugar — Keramis (Costa Rica)
The only ingredient that crosses the ocean, for lack of a Belgian organic supply chain. This fair trade sugar finances schools and environmental projects, transforming entire communities.
Artisanal production
For us, imperfection isn't a flaw, it's a decision.
These biscuits — handcrafted, at the rhythm of the workshop's gestures — keep their irregular edges because we refuse to throw away what is good. By accepting the true shape rather than uniformity, we reduce waste and celebrate human craftsmanship: each piece is unique, bears the trace of the gesture, and preserves all the quality of the ingredients.
Thoughtful packaging
Consistency extends to the packaging.
Biodegradable and compostable wood cellulose-based bag (FDR packaging, Belgium), recycled and recyclable cardboard. Every element has been designed to protect the biscuit while preserving the planet.
Solidarity sharing
10% of the proceeds from this biscuit are donated to Humundi. Because doing better also means sharing the fruits of what we do.
What we're learning, what we're going to improve
Your feedback taught us a lot. And confirmed one thing: imperfect means in motion.
On the recipe
Several of you mentioned a lack of crunch, or too subtle walnut flavor. We hear you. We're going to rework the formulation to adjust the texture and reveal more of the walnut taste, without losing what makes its identity: balance, digestibility, rightness.
On the format
The mini versions were highly praised. We're going to explore this avenue for future productions.
On packaging
We continue to test, search, improve. The goal: extend these sustainable innovations to our entire range.
On our partnerships
We want to go further with our suppliers, forge even stronger bonds, explore other regenerative supply chains. And develop new collaborations with NGOs that share our vision.
This biscuit aux noix was our way of showing that we can do things differently. Not perfectly. But sincerely.
Thank you for participating in this first experience. Thank you for your encouragement, your criticism, your trust.
What comes next looks beautiful, good, and even better.